Healthy Hippo Candy

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Healthy Hippo Candy ☆

NATURALLY DELICIOUS

Scope: CREATIVE DIRECTION | PACKAGING DESIGN | BRANDING | SOCIAL MEDIA CONTENT CREATION | DIGITAL MARKETING | ADVERTISING

The only low sugar candy sweetened with monk fruit, say hello to Healthy Hippo Candy! A brand that is near and dear to my heart, I worked with Healthy Hippo for over 6 years as their Creative Director, building a community on social media and driving brand recognition through email marketing, advertising and investor relations. With better-for-you ingredients, reduced sugar, and no artificial sweeteners, Healthy Hippo is redefining the way you snack—without compromising on taste.

Shaping the Future of Candy

When I was approached by the founder, Ashley Paterson, in 2018 to create Healthy Hippo’s identity, I was also given the opportunity to focus also on how the candy would look. I created custom mould shapes to ensure that each gummy was visually unique and fun, giving the brand its truly custom personality. The hippo shape is a riff off the company mascot, and the sour key shape was built to bring you back to your favourite childhood candy. Every detail was carefully considered to make Healthy Hippo candy as memorable as it is tasty!

Ashley Paterson | Founder and CEO of Healthy Hippo Candy

“Carly’s creativity and design expertise brought Healthy Hippo’s brand to life in the best way possible. Her ability to blend bold, fun, and modern aesthetics with strategic branding made a huge impact on our packaging and marketing. She has a sharp eye for detail, a deep understanding of the CPG space, and is always a pleasure to work with.”

THE PACKAGING & BRANDING

PHOTOGRAPHY & ADDITIONAL BRANDING

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