era di outgrouth
☆
era di outgrouth ☆
rewilding the earth
Crafted in Italy’s largest historic white wine region of Soave, Era di OG wines capture the essence of the land, boasting flavours as diverse as the volcanic soils from which they originate. My friends over at Era di Outgrowth came to me with a mission, to create a wine label that stood out in the competitive wine region of Italy. To bring their vision to life, I crafted a hand-drawn illustration that tells their story visually, paired with a bold brand identity to stand apart an industry overflowing with tradition.
Scope: BRANDING | ILLUSTRATION | LABEL DESIGN
A Label Rooted in Growth
The design for Era di Outgrowth is more than just visual, it's a reflection of the brand's mission. I incorporated an hourglass shape to symbolize the passage of time, transformation, and renewal. Just as the vineyards of Via Fontana Nuova have flourished from the land’s history, the hourglass represents the cycle of destruction giving way to new life.
Taylor-Marie Tessari | Co-Founder of Era di Outgrowth
“…an incredibily unique and talented creative who brought our branding vision and illustration to life in a way that exCeeded our expectations. her attention to detail is impeccable, and her communication, even with the distance between us, was always clear and efficient.”
